Google, on the other hand, presented a minimalist and clean interface where search was the only thing you focused on. Every search request provides Google with more data to make its search algorithm smarter. Google has done so many more searches than any other search engine that it has established an enormous advantage over its rivals when it comes to understanding what consumers are looking for. That advantage only continues to expand, as Google has a market share of around 90 percent.
The strategy that really differentiated Google from other search engines was the advertising model they ultimately adopted. In Europe, a group called the Open Search Foundation has proposed a plan to create a common Internet index that serves as the basis for many European search engines. A query written on Google provided more utility and relevance than Excite, Yahoo and other search engines. Although it seems unlikely that any other search engine will surpass Google, the search engines of Amazon, Meta and other sites could contribute to a paradigm shift in online searches.
Following the success of A Webmaster's Guide to Search Engines, Danny Sullivan launched Search Engine Watch, a website dedicated to providing news about the search industry, tips for searching the web and information on how to better rank websites. Google wanted to give more importance to trust in the algorithm (and big brands tend to have more trust than smaller, less established brands). While Bing clearly became the second search engine, they ultimately failed to end Google's enormous control over searches in the United States. The goal of these major updates is to create a better search experience for users with more relevant and reliable search results.
A little over a month later, Google released another broad-core algorithm update aimed at content relevance. At one point in 2001, a leading industry writer suggested search engine marketing as a successor to search engine optimization. Around 2004, Google and other major search engines began to improve the results of queries that had a geographical intent (for example, Google began combining traditional organic search results with other types of vertical results, such as news, videos and images). And while this is true in terms of raw search numbers, it's also true that search intent is very different and that conversion rates are still much lower on mobile devices.
The history of SEO has been full of interesting twists: the birth of new search engines, the death of old search engines, new SERP functions, new algorithms and constant testing and updates, as well as the appearance of excellent publications, conferences, tools and experts in SEO.