To provide you with the most useful information, search algorithms take into account many factors and signals, such as the words in the query, the relevance and usability of the pages, the knowledge of the sources, and your location and configuration. The weighting that is applied to each factor varies depending on the nature of the query. Google uses automated programs called spiders or crawlers, like most search engines, to help generate its search results. Google has a large index of keywords that help determine search results.
What sets Google apart is the way it ranks its results, which determines the order in which Google shows the results on the results pages of its search engines. Google uses a trademark algorithm called PageRank, which assigns each web page a relevance score. In these cases, the ranking of the results is determined algorithmically. We don't use human selection to collect or organize results on a page.
Rather, we have automated systems that can quickly find the content of our index (of the hundreds of billions of pages we've indexed by crawling the web) that is relevant to the search words. On the search results page, you might see a search section called “People are also searching”, which is designed to help you navigate related topics if you didn't find what you were looking for, or to explore a different dimension of a topic. It began years ago and continues today, as the Google search engine discovered the difference between, for example, Penelope Cruz and the Chevy Cruze, since it discovered that, in some cases, people use the word change and convert for the same action. The best way to ensure that your website ranks high in Google search results is to provide great content so that other sites can link to your page.
As you type each character in the search bar, Autocomplete will match what you type with regular searches to help you save time. We receive billions of searches every year, so “fixing a query” doesn't improve the problem of the many other variations of the same query or help improve the overall search. This helps Google to remain competitive with other search engines and reduces the chance that someone will discover how to abuse the system.
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