On-page SEO (or content SEO) off-page SEO (or links). This is a comprehensive guide to the three components of SEO. What are technical SEO, on-page SEO, and off-page SEO. Technical SEO is about analyzing and optimizing the technical aspects of your website.
The objectives of technical SEO are to make it easier for search engine crawlers (search engine spiders) to crawl your website and to speed up the website to provide an excellent USER experience. There are different points of view on technical SEO. If you read a blog like Yoast, they say that technical SEO is included in On-page SEO. But we think it's OK to consider technical SEO as a component of SEO.
To understand technical SEO, we must first learn how search engines crawl our website. Technical SEO is mainly dedicated to the design and development parts. There are a few main components of technical SEO that you should focus on. If you want a website that's technically optimized, you need to focus on making things better.
You can use technical SEO tools such as Google Search Console, Page Speed Insights, SEM rush, Ubersuggest and Ahref to find out your website's SEO problems. Below, we've listed some of the main benefits you'd get from technical SEO. There are different things you can do to improve your off-page SEO. Off-page SEO is considered difficult by many marketers compared to on-site SEO and technical SEO.
If you're a small business that uses WordPress for your website, technical SEO should be something you can cross off your list fairly quickly. If you have a large, personalized website with millions of pages, then technical SEO becomes much more important. Much of what is considered “technical SEO” here is actually part of the design and development of your website. The trick is to make sure that your developer understands the interaction between website design, development and SEO and how to create an amazingly fast, mobile-friendly site.
Your website should be optimized as a whole and at the individual page level. Here's a cross between your technical SEO and you want to start with a well-structured content hierarchy for your site. With strong technical SEO, organizing page optimization in layers is simple. Use tools like Screaming Frog to track and identify weaknesses and review your pages methodically.
That's the saying, right? It's true in a way. Your website is really just a container for your content. Your content tells potential customers what you do, where you do it, who you did it for, and why someone should use your business. And if you're smart, your content should also go beyond these obvious brochure-type elements and help your potential customers achieve their goals.
As an example, I recently renovated a Victorian-era house in the United Kingdom and, throughout the process, I looked for several professionals who could demonstrate relevant experience. In this case, having a well-optimized case study showing the renovation works in a similar house in the local area would serve as excellent long-term SEO content; it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility. Make sure to optimize all your marketing content, including case studies, portfolio entries, and testimonials, not just obvious service pages. We still see too many number-based approaches to SEO, in which local businesses pay agencies to publish blog posts that, from a strategic point of view, are not a good fit.
Make sure that all your content is optimized and, if you're doing content marketing, make sure it fits your marketing tactics well. This type of natural link should be the backbone of your link building efforts. This may mean that you first have to revisit the content on your site and create something of value, but if you can do it, then you're half way home. If you use WordPress for content creation, there are SEO plugins such as “Yoast” that help you improve the SEO of your site.
But what is SEO? Like everything else, SEO is made up of smaller components that, when developed efficiently, become more than the sum of their parts, something like a birthday cake that brings you customers and improves search rankings...