In addition to being the most popular search engine that covers more than 90% of the global market, Google has outstanding features that make it the best search engine on the market. It has cutting-edge algorithms, an easy-to-use interface and a personalized user experience. Google is generally faster than other search engines when it comes to getting results. It is capable of delivering millions of results in 0.19 of a second.
This is due to its technical infrastructure, which is much better than that of the other engines. Google once suffered a fire in one of its server warehouses and, although it destroyed everything related to the hardware, its service was not affected at all. The Microsoft search engine offers different services that include image, web and video searches, as well as maps. With a market share above 90%, it's hard to argue that any search engine offers better results than Google.
Focusing on links represented a significant change compared to other search engines, where the approach to classifying information was based on the frequency with which certain search terms appeared on search engine results pages (SERPs). The remaining 73 web search engines account for the remaining traffic, nearly six percent of search requests. They claim that their search results come from a modified Google algorithm, so that users can consult the information they are looking for without worrying about Google's tracking activities. According to his thesis, Google (then known as Backrub) differentiated itself from other search engines because it focused on relationships between websites (mainly links).
Google may be the most popular choice on search engines, but it may not always be the best option, depending on your needs and priorities. Wolfram Alpha Wolfram Alpha is a search engine for computational knowledge that does not provide lists of documents or web pages as search results. This post is simply my opinion on why companies should use Google and its search products to find themselves online. We also suggest that you use Google Search Console, which will allow you to see the health problems or problems that Google detects on your website.
While Google is the biggest and most dominant search engine, there are many other platforms that are designed to meet the different needs of users. Google provided users with better results based both on search intent and on the geographical proximity of the place where the search was actually performed. Using complex algorithms, Google can find, interpret and assign images based on search queries. Google is constantly testing its search results to modify and adapt them as user habits change.
Once this was achieved, Google went one step further by combining local search results with the Google Maps platform.