What are google's ranking factors?

To provide you with the most useful information, search algorithms take into account many factors and signals, such as the words in the query, the relevance and usability of the pages, the knowledge of the sources, and your location and configuration. The weighting that is applied to each factor varies depending on the nature of the query. But not all backlinks are the same. Some move the needle more than others.

Freshness is a ranking factor that depends on the query. It's more effective for queries that require new results. That's why the first results of “the new Netflix series” are quite new, but the results of “how to solve a Rubik's cube” are old. If freshness is an important factor for your keyword, update your page frequently or publish new articles to meet demand.

If your website doesn't use HTTPS, you'll see an “Not Secure” warning in your browser. Google has used several signals to measure page speed over the years, but John Mueller recently confirmed that it now only uses Core Web Vitals (CWV). After content quality, our next critical ranking factor on Google are backlinks. Inbound links from other websites have a major influence on Google's ranking algorithm.

In fact, websites with fewer backlinks get much less organic traffic, because they're buried deep in search results. So how important are backlinks for your site's SEO? Backlinks, or inbound links, are like a vote of confidence for your website. Google measures those votes and analyzes the quality of your links. Check out these quick and easy ways to get backlinks from high-authority sites.

Of course, there are different ways to increase your site's authority. One way is to acquire high-quality backlinks. However, having a lot of backlinks doesn't guarantee a higher ranking. Then, you can create more high-quality content on similar topics to increase your thematic authority.

In addition to publishing original content and getting backlinks, one of the best-known ranking factors is the use of keywords on websites. I totally disagree with that, it depends on what you write. Google also recognizes that if you write an article where you don't really need to write more than 1000 words and you just play with words and mention useless information that's out of reach, it won't be considered high-quality content. Google's most important ranking factor is the quality of your content.

This is correlated with the consistent publication of high-quality content, user engagement, and specialized experience in the graphic above. So what makes content relevant and of quality? It's not just the quality of your content that indicates your experience in your niche, but also the quantity of that quality content. For example, WordStream has been publishing high-quality PPC content for a long time, so Google sees us as a reliable source in this niche. But if we were to publish a very high-quality publication on, for example, robotic process automation, our chances of positioning ourselves with that keyword are slim.

Users expect a seamless browsing experience, so page speed is an important ranking factor. If your pages take too long to load, your bounce rate will increase and your ranking will decrease. You can check yours with GTmetrix or Google PageSpeed Insights. How many ranking factors does Google have? There are around 200 known classification factors.

These are the main Google Search ranking factors that you should consider if you want to rank at the top of the SERPs. There is no clear general rule about the optimal word count for an article, as it varies depending on the topic; however, we note that longer and more complete content tends to achieve higher rankings. A study by Neil Patel reveals a correlation between content length and Google's top search positions. The first result is the most up-to-date.

Meanwhile, 3 of the top 6 results include the date Google published the article. The freshness algorithm seems to be updated much faster than other major algorithms that Google updates. We've seen that it only takes a few days to see an impact on the SERPs when we update our customers' old articles. To rank in Google search results, you must ensure that your site works the same way on phones, tablets, and computers.

According to different studies, the length of content has a significant impact on your position in search results. I chose my top 10 based on what I've seen: it improves the user experience, optimizes conversion rates, indicates reliability, gets a good ranking, generates large amounts of monthly organic traffic, and promotes customer retention and loyalty. To really understand how to position your website in Google search results, you need to understand Google positioning (SEO). Optimizing your site for these factors will only improve your ranking depending on the weight of the algorithm; however, Google will disproportionately penalize your site if it doesn't reach a minimum threshold.

Unfortunately, domain age is one of those SEO factors in Google rankings that you can't necessarily control unless you buy domains with experience. If your bounce rate falls well below that figure, this indicates to Google that your page probably won't offer users what they're looking for, which means it's less likely to appear in search results. Organic rankings on Google are determined by an algorithm that takes into account several SEO characteristics and metrics, and these are its ranking factors. For example, you can implement an outline code that tells Google where your company is located, suggesting Q&A for user search queries, marking your instruction pages with structured data, and much more.

Schema markup, a modern version of meta tags, is a code that you can add to the pages of your website to help Google provide more visual search results, such as snippets. Another important Google ranking signal is RankBrain, which aims to provide the most relevant and useful results by better understanding the user's intention behind a search query. When it comes to getting higher rankings, some website owners may be tempted to optimize every ranking factor. SEOs often differ in their perspective on which ranking factors are the most important or whether they matter or not.


Trenton Demuro
Trenton Demuro

Unapologetic pizza specialist. Infuriatingly humble bacon geek. Passionate music fan. Certified web practitioner. Certified pop culture expert. General bacon specialist.

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