Listen to the most downloaded B2B sales podcast in the world. But before we begin, understand that everything is debatable in SEO and that there have been some controversies about these 200 known ranking factors. SEOs often differ in their perspective on which ranking factors are the most important or whether they matter or not. I'll start with a summary of the 200 ranking factors and then I'll take an in-depth look at the top ten ranking factors that, according to my experience as an SEO consultant for B2B and B2C companies, have the greatest impact.
I chose my top 10 based on what I've seen: it improves the user experience, optimizes conversion rates, indicates reliability, gets a good ranking, generates large amounts of monthly organic traffic, and promotes customer retention and loyalty. Content length is something that several people debate about when it comes to SEO. Some believe that the standard should be more than 2000 words. However, that shouldn't always be the case.
Sure, long-form content seems to get the most backlinks, but it's crucial that you write in long-form only when you need to to cover the whole topic. It's also good practice to check what your competitors have, as that can be an indicator of content quality. If all your competitors have between 2000 and 4000 words and you write 200 words, it probably won't rank high in that term. Improve the performance of your website with this free 3-pack starter pack.
Does Google really have 200 ranking factors? Here are 11 things we know for sure, based on Google's own statements. Okay, I can't prove beyond a shadow of a doubt that there aren't really 200 ranking factors, but let's consider one thing. Let's suppose that, even if there were a good number of ranking factors back then, around 200, it's likely that Google would have added at least one or two factors to the mix since. So the first legitimate fact that we've covered here is that there aren't 200 ranking factors.
Another thing to keep in mind is that most of the more than 200 factors have a variety of states or values that apply. With this understanding of the myth of the 200 factors and how they are applied (or not addressed), let's move on to other known factors. Now learn another fact about Google's “200” ranking factors. As you already know, there are more than 200 factors that influence Google's algorithms.
In fact, John Mueller, from Google, says: “The age of the domain doesn't help at all. Therefore, there is hardly any importance for a 2-year domain than for a six-month domain. While domain age is still relevant, you really can't count on it for rankings. Let's take the social media accounts of two different brands.
Brand A has 15,000 followers, but the account shows only 3 or 4 posts with little or no participation. On the other hand, brand B also has 15,000 followers, but has a decent number of posts at regular intervals with a good engagement rate. H1 tags are another important sign, second only to title tags. In addition to title tags, Google also takes H1 tags into account to determine the relevance of your content to users' search queries.
It gives you an advantage when your keyword appears within the first 100 words of your content. That way, your page will rise higher in the SERPs in terms of relevance. Do you use your target keyword in your H2 and H3 tags? That's a WRONG move. When you do, you reduce the chances of your website being ranked by relevance.
Use LSI keywords in your H2 and H3 tags. Backlinks that point to 301 redirects can affect your PageRank. Although Matt Cutts once said that 301 redirects are similar to backlinks, the SEO community believes that 301 redirects are likely to lose some strength compared to direct links. For example, a link in a content of 1000 words is more important than a link placed in a short fragment.
We'll tell you about the authentic SEO strategies that have already been successful in more than 1000 companies. To rank higher in the SERPs, it's VERY important to know which of these factors are proven and fundamental to follow, and which are controversial and have their roots in SEO speculation. The Moz search ranking factors survey, cited above, and the Searchmetrics ranking factors study are the brightest examples of this. Machine learning may currently only adjust factors programmed by engineers, but it won't be long before they are tasked with finding classification factors that haven't yet been considered and weighing them up.
If you want to create more useful content for your ideal audience, it's worth looking at these ranking factors to improve both your SEO and your overall marketing strategy. . .
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