The technology behind a website is to ensure that search engines can crawl and index all your content in the right way. This means having a clean HTML code, properly structured URLs (without parameters, if possible), the correct HTTP status codes for the right type of web pages (so that a page not found results in a 404 code, not 200 or 30), suitable XML sitemaps, etc. Most SEO audits will spend a lot of time on the technology of a website, and the platform on which a site is based will have a big impact on the SEO compatibility of a the website's technological foundations actually are. WordPress sites tend to check a lot of boxes right away, while sites that rely on them.
NET can often be a total nightmare for SEO. Of course, this is just my approach to teaching SEO, and I suspect it has its flaws, as it's based on my own incomplete understanding of search engine technology. However, so far, I think it has resulted in a clearer picture of SEO for both me and my students. The four pillars of SEO include technical SEO, content, on-site optimization and external SEO.
The first pillar is technical SEO. Why? For search engines to show your web pages in search results, they first have to find, crawl and index them. A txt file of robots tells search engines where not to go. Most of the time, you want to allow search engines to crawl all your web content.
Sometimes, you use the robot txt file to keep crawlers away from sections of your website that may have duplicate, reduced, or private content that you don't want to appear in search results. For now, all you need to know is that the robot's txt file tells the spiders: “No, don't go there. Do not index these web pages. There are also metadirectives in the form of code snippets found in the header of every web page.
Website visitors can't see these policies. Instead, they provide search engine robots with page-by-page instructions on how to index the content of a page. We include security, responsiveness (compatible with mobile devices) and speed in technical SEO. These three key technical factors affect usability.
Technical SEO can seem overwhelming at first. However, if you break it down into these components and understand the why of each of them, then it becomes digestible. In addition, it's much easier to carry out the tactics that will improve technical SEO. With technical SEO implemented, search engines can find and index our web pages.
What they find on each page is the content. Content has been the backbone of SEO since its inception. Includes text, images, video, tables, PDFs and more. Search engines extract the meaning of each web page based on the content of the page.
Now that you know the role that content plays in SEO, let's see how you can improve other elements of your website to attract more search engines and visitors. The H1 — H6 tags standardize the format of the headings and divide the content into parts that are easy to read. Search engines recognize these tags as the heading of a page or a section of content. Structured data are pieces of code that provide search engines with accurate information about the content of a web page.
It also allows them to easily place web pages in the right context in search results. Have you ever wondered how Google quickly shows recipes, movie schedules, or concert information directly in search results? Structured data a, k, a. Many SEO solutions and tactics rely on different pillars and processes, but you might be surprised to see how many different SEO elements fit neatly into one of these three main areas. These pillars are just the tip of the SEO iceberg, but they capture some of the most fundamental elements of SEO.
We believe that the four pillars of SEO are a framework that helps to anchor actions under the umbrella of a holistic strategy. The last pillar of SEO includes the external strategies you incorporate to attract traffic to your website. .