But with more than 1.8 billion websites online today, how do you create something great? How much does this matter? Well, CoSchedule experienced a 594% increase in traffic by reshaping its SEO content strategy to be more aligned with search engine intent. In fact, 38% of people will stop interacting with a website if the content and design aren't appealing. In addition, Ezoic recorded an 186% increase in earnings per 1000 visitors after creating a better user experience. He goes on to talk about a website where he changed the URLs from a tag page to a subcategory page to link them higher up in the site's architecture.
It managed to increase organic sessions by 74% and pages per session by 41%. Meyers wrote that 30% of Google's first page results used HTTPS. The Telegraph, a British publication, found that a four-second delay reduced page views by 11.02%. Mockingbird experienced a 62 percent increase in organic traffic simply by updating H1 tags, for example.
In addition, Brand New Copy increased organic traffic by 48% by cleaning the metadata and internal link structure. Anna is the assistant editor of Search Engine Journal. For the past 10 years, Anna has been successfully managing her. Did you know that there are more than 200 ranking factors on Google? Google is by far the most popular search engine on the planet.
It dominates other search engines such as Bing and Yahoo, with more than 5.14 billion searches performed on Google every day. So, it's no surprise that you want to rank higher in Google search results. According to different studies, the length of content has an impact on your position in search results. On average, publications with 1,890 words rank on the first page.
To improve the structure and organization of your articles, you can use several headings and subheadings (H2, H3, H4, etc.) to group your content. After content, Google's second most important ranking factor is backlinks. They are an important part of Google's ranking algorithm and are how Google's crawler finds your website for indexing. In fact, content and backlinks go hand in hand, since websites without backlinks barely get organic traffic.
So how important are backlinks for your site's SEO? Backlinks or inbound links are like a vote of confidence for your website. Google adds up all those votes and checks if your website deserves to be ranked in the top 10 results. If you can get backlinks from high-authority websites, you can increase your chances of getting higher rankings. This is because by acquiring these links, you are sending a signal to Google that your content is trustworthy, since different websites can attest to this.
Check out these 15 quick and easy ways to get backlinks from high-authority sites. Another crucial ranking factor for Google is to match the search intent of your content. Search intent is basically what a user is looking for. For example, if someone searches for the best WordPress themes, you'll see that the results of the top 10 include lists.
Therefore, if you're going to create content on any of the topics, it's important that it matches the search intent and that you create the right type of content. Search intent can now vary depending on the format and style of the content. For example, in some cases, Google will show only videos and infographics in the first results. This means that you must create a video or an infographic if you want to rank according to those keywords.
In addition to that, search intent also shows where your visitors are in the buying process. By matching search intent, you can answer these questions and create the content that people are looking for. To check the loading speed of your website, you can use the MonsterInsights site speed report. For example, one of the ways to improve the loading speed of your WordPress website is by using a CDN (content delivery network).
It ensures that your web pages load without delay for your users around the world. Previously, Google used its desktop as the main version for indexing. However, with 3.7 billion mobile Internet users in the world, it's no surprise that Google has made this change. The next Google ranking factor you should work on is the domain authority (DA) of your website.
It's a ranking metric that shows your site's experience on a particular topic and its ability to rank in search engines. There are now different ways in which you can increase the authority of your site. You can start by acquiring high-quality backlinks. But sometimes having a lot of backlinks doesn't guarantee a higher ranking.
Then create high-quality content on these topics to increase your topic authority. As a result, Google will begin to recognize your site as an expert in the subject, increase your domain authority and begin to rank your pages in the top 10 in search results. In addition to creating content and getting backlinks, one of the most obvious ranking factors is the use of keywords on your website. While these are some important ranking signals that Google's RankBrain uses, there are many more.
However, since most of them are speculations right now, we recommend that you stick to the 3 factors that we have mentioned above. I totally disagree with that, it depends on what you write. Google also recognizes that if you write an article where you don't really need to write more than 1000 words and you just play with words and mention useless information that's out of reach, it won't be considered high-quality content. I did the experiment by creating a well-optimized, high-quality, 2310-word article with a large volume on my 6-year website.
They are all very useful to me. When I publish new content about a new product, it will be very difficult to write 2000 words about this product. How many ranking factors does Google have? There are around 200 known classification factors. These are the main Google Search ranking factors that you should consider if you want to rank at the top of the SERPs.
There is no clear general rule about the optimal word count for an article, as it varies depending on the topic; however, we note that longer and more complete content tends to achieve higher rankings. A study by Neil Patel reveals a correlation between content length and Google's top search positions. Another important Google ranking signal is RankBrain, which aims to provide the most relevant and useful results by better understanding the user's intention behind a search query. RankBrain uses machine learning to understand complex searches and their relationship to specific topics, taking into account user behavior with respect to the exact set of search results.
Therefore, search results that are more successful with users are rewarded with higher rankings. Read more about RankBrain in our dedicated article How to understand Google RankBrain. The first result is the most up-to-date. Meanwhile, 3 of the top 6 results include the date Google published the article.
The freshness algorithm seems to be updated much faster than other major algorithms that Google updates. We've seen that it only takes a few days to see an impact on the SERPs when we update our customers' old articles. Backlinks are still one of the strongest ranking signals in Google's search algorithm. The more links you have from various high-authority domains, the better your chances of ranking well in the main keywords.
Online marketers should pay close attention to their backlink profiles, especially considering the Penguin 4.0 update, which cleans and filters sites with low-quality backlink profiles. Its algorithm is made up of more than 200 factors that affect the ranking of your website on the search results page. None of these factors should be analyzed, but some are more important than each other. A site that references your website is called a referring domain.
The more referral domains you get through backlinks, the more likely you are to see your domain above the competition when you check Google rankings for your segmented keywords. However, your backlinks must come from relevant and authorized sources so that Google can improve your site's ranking. Let's say you have a website for golf articles. Your backlink profile won't do much good if most of your backlinks come from IT consulting companies.
A strange idea, but you get the idea. Google recently explained that websites should show content to users in 1.3 seconds. Therefore, if your site can only generate content after that brief window is open, you run the risk of falling into the hierarchical order of the SERPs. Google uses something called a search quality evaluator to assess the quality and authority of each web page.
Within these guidelines for evaluating the quality of searches, Google mentions that websites should focus on E-A-T (experience, authority and reliability). That means that Google will rank websites that currently demonstrate authority and experience. In other words, your content is more likely to outperform your competitors if you focus on a specific area of expertise, rather than broad content that covers many bases with less detail. This refers to the number of shares, likes and the visibility on social networks that your website attracts.
Social signals are similar to backlinks, in that they show Google that your content is valuable because others share it online. Google will evaluate the E-A-T of your website to determine the accuracy of your content. For example, Google could analyze the number of backlinks or social signals you've obtained to measure how accurately others perceive your content. Technical SEO techniques include optimizing URLs by including keywords, ensuring that the page speed is up to par, creating a structure of different web pages that is easy for the user to navigate, among many other actions.
Like external backlinks, internal links to pages mean to Google that those pages are important, which can increase the rank of those pages. Both the quality and quantity of internal links are an important factor in transferring authority to pages. There is evidence that internal links also transmit the link juice of external backlinks. It's a popular technique among SEOs to internally link popular pages of “linked” content to important service pages.
The list could go on (remember that there are more than 200 ranking factors), but we'll leave you one last tip for your SEO. Excellent post Brian, you did a great job, some ranking factors I don't agree, but 99% is very good information with demonstrations, so you did a great job for the SEO community. Their list covers almost all factors, and besides, it's very difficult to bring all those factors together in one place. .