Here you'll learn about 15 areas of SEO knowledge that will benefit you tremendously throughout your career. Understand how search engines work. Adjust your page speed, crawling and the 11 important parts of SEO for greater online visibility and better search rankings. Are there just 11 parts of SEO you need to know? Far from that.
As you define the SEO standards of your audience and the industry, you need to conduct keyword research to identify the best possible user intent when searching for and finding what your audience is looking for. But not only that, what your audience is looking for is just as important as how they search for it. Subtle changes in keyword research can make or break an SEO strategy. The user intent behind the keywords is the next thing that is absolutely vital to the success of any SEO campaign.
However, throughout your keyword search, you'll find variations of “widgets for sale”, “DIY widgets” and “widgets that do things”. Each of these variations translates into at least a tenfold increase in searches that lead to your landing page. If you hadn't done this keyword research and you hadn't made adjustments based on market changes in the audience's search behavior, you probably wouldn't have found these deeper keywords that were worth segmenting for. It all depends on how you approach how deep you want to go into keyword research.
The deeper you go, the better opportunities you'll end up discovering. However, if you're in a rapidly changing industry where the market changes rapidly, it may be important to integrate a quarterly or even bimonthly keyword research task into your SEO process to know exactly what the public is looking for next. In addition, significant issues related to 404 errors on the site can also impair crawling and indexing. That's why it's so important to ensure that your site is 100 percent functional and trackable from the start.
Or, you've created a large slider on the home page that takes 3 seconds to download just for the slider. If you're a small business that uses WordPress for your website, technical SEO should be something you can cross off your list fairly quickly. If you have a large, personalized website with millions of pages, then technical SEO becomes much more important. Much of what is considered “technical SEO” here is actually part of the design and development of your website.
The trick is to make sure that your developer understands the interaction between website design, development and SEO and how to create an amazingly fast, mobile-friendly site. Your website should be optimized as a whole and at the individual page level. Here's a cross between your technical SEO and you want to start with a well-structured content hierarchy for your site. With strong technical SEO, organizing page optimization in layers is simple.
Use tools like Screaming Frog to track and identify weaknesses and review your pages methodically. That's the saying, right? It's true in a way. Your website is really just a container for your content. Your content tells potential customers what you do, where you do it, who you did it for, and why someone should use your business.
And if you're smart, your content should also go beyond these obvious brochure-type elements and help your potential customers achieve their goals. As an example, I recently renovated a Victorian-era house in the United Kingdom and, throughout the process, I looked for several professionals who could demonstrate relevant experience. In this case, having a well-optimized case study showing the renovation works in a similar house in the local area would serve as excellent long-term SEO content; it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility. Make sure to optimize all your marketing content, including case studies, portfolio entries, and testimonials, not just obvious service pages.
We still see too many number-based approaches to SEO, in which local businesses pay agencies to publish blog posts that, from a strategic point of view, are not a good fit. Make sure that all your content is optimized and, if you're doing content marketing, make sure it fits your marketing tactics well. This type of natural link should be the backbone of your link building efforts. This may mean that you first have to revisit the content on your site and create something of value, but if you can do it, then you're half way home.
The simple solution to achieve good on-page SEO is to create content pages focused on keywords, that use multimedia, are fresh, contain outbound and internal descriptive links, and use keywords in the right places. SEO is the only way to optimize your website to make it easier for search engines to find your page and improve your online presence. Understanding the 4 areas of SEO, including technical, local, internal and external ones, will help you create the perfect SEO strategy to optimize your website. On-page SEO, also called on-site SEO, is the process of optimizing the content of your website.
This can include the body of the text, keywords, headings, meta titles, meta descriptions, images, and more. Incorporating on-page SEO into your marketing efforts is useful for search engines to understand the content of your site. And once Google understands your website, it can reward you by displaying it for search queries it deems relevant. Off-page SEO is pretty much everything that doesn't happen on your website.
Off-page SEO is about creating exposure and trust for your company, which can ultimately lead to more visitors and sales. Most of the off-page SEO work focuses on link building. If you don't know, link building is the practice of getting other reputable websites to link to your site. Technical SEO refers to actions taken to help search engines crawl your website and improve the user experience (UX).
As search engines and their algorithms become more complex, these requirements change, which means that this type of SEO is constantly evolving. To ensure that there aren't any issues with traceability and user experience, your technical SEO efforts must be efficient. Local SEO is a variation of SEO that focuses on a specific area, rather than a national approach. It's about increasing your online presence in your community and promoting your products or services to local customers.
Some ways you can improve your local SEO include writing personalized local landing pages, optimizing your local profiles, spamming Google Maps, creating local links, and more. .