SEO stands for search engine optimization and is the process used to optimize the technical configuration, the relevance of the content and the popularity of the links of a website so that its pages can be easily located, more relevant and popular for user search queries and, consequently, search engines rank them better. From the introduction of indexing that prioritizes mobile devices to the imminent introduction of the Google and Core Web Vitals page experience update, it's essential to stay on top of the basics of SEO. Google's Page Experience and Core Web Vitals, which will be launched in June of this year, are something that both technical and non-technical SEO professionals should consider now. The Core Web Vitals are a new set of standards that Google will use to evaluate if a page offers a good user experience.
Google has established that the minimum threshold must be met for all the essential elements of the web in order to benefit from the associated ranking signal. Google announced late last year that the new standard will be mobile-based indexing. Around 55% of all web traffic comes from mobile devices, and that's only expected to increase. What you may not know is that having a site optimized for mobile devices is no longer enough; now you have to give priority to mobile devices.
Beyond Google and its algorithms, machine learning and automation are becoming a powerful combination for SEOs, providing real-time information and automating repetitive tasks. While E-A-T isn't an algorithm, it will have an indirect effect on rankings if you don't follow best practices that focus on ensuring that your site has expert, reputable content that users trust. With E-A-T, for example, you have to pay close attention to the knowledge graph. SEO is the process of optimizing a website for search engines.
The ultimate goal of SEO is to position a website in the top positions of organic search engine results. Try Moz Pro for free for 30 days. As Google continues its efforts and focuses on the user experience, understanding how key SEO concepts help the end user is vital to success. Before we dive into the concepts of optimization, let's take a brief look at the strategy behind search engines.
I know from experience that beginners find it difficult to understand the concept of backlinks and their importance for SEO. This can help you identify the concepts that your target people are likely to be looking for, which improves your chances of attracting a strong audience.