The strategy and planning stage of launching a website is critical to its success. This is when the groundwork is laid. In terms of SEO, the most important steps at this stage are keyword research and content architecture.
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And while Google provides frequent updates to SEO experts, the company's search algorithms are a black box (a trade secret that it doesn't want to reveal to competitors or to the spammers who use it to manipulate the product), meaning it's difficult to know what kind of information Google will privilege. As long as Google continues to offer an excellent product, we'll continue to use it.
Upside suggests that you first focus on: “What will attract the right target audience that intends to make a purchase or enquiry? “What would someone actually type on Google to find my business? Some of these ranges are also huge. You can see above that some keywords fall under the 10,000 to 100,000 group.