One of the ways in which Google evaluates your site is based on E-A-T, that is, experience, authority and reliability. Geotagging (for local searches) On-page SEO refers to the SEO elements that you control on the website, or to the code of the website itself. Some examples of on-page SEO are content, headlines and headings, image optimization, title tags, meta descriptions, structured data, and more. The title tag appears in the search engine result below the URL, but above the meta description.
Title tags should be eye-catching, brand-related, and optimized for your keywords. In theory, optimizing metadata is the most basic task. But in practice, creating title tags and meta descriptions is more of a nuanced art than hard science. Like title tags, H1 must be witty, engaging and full of keywords to attract your target audience to the main content.
That said, H2 and H3 are usually where the real opportunity lies, as they are more likely to be neglected, outdated and not optimized, making them perfect targets for SEO optimization. On-page SEO is the practice of optimizing your website using quality content and elements, such as keywords, titles, good URLs, images, etc. In a nutshell, the title tag is the title of your web page as seen in search engines. But why is the title tag important? Keep in mind that a title tag is not the same as the H1 tag (the title of your article on your website).
While most websites keep them the same, some texts work better if the title tag and the H1 tag are different. Also, it's important to know the difference if you're working on your SEO. The title tag is what appears on search engine pages and when the article is shared on social networks and other websites. Just below the title tag and URL of a search result is the so-called meta description.
With the latest algorithm update, you can have 920 pixels (approximately 158 characters) for the desktop meta description and 680 pixels (120 characters) for the mobile meta description. Headings are one of the most important on-page SEO factors. Now that you have your content and know the difference between the title and the H1 tag, it's time to properly format your page, which involves using a heading (H) and subtitles. Like the title tag and the H1 tag, the page URL should also summarize the topic of the page.
Do you want to know which SEO elements of the page you need to optimize? We've put together this simple (but practical) list of the 12 most important factors. Experience, Authority and Reliability, or E-A-T for short, is a concept that Google uses to classify the quality of the content of pages and websites. The title tag should introduce the topic of the page. Title tags alone aren't an important element on the page.
Or, if you have a page that sells a product, the name of the product should appear on the title tag. These are quick and easy advantages for page optimization. The text that appears below the title tag on a search results page is called a meta description. You have more characters to work with than a title tag, which you should use to explain the topic of the page in detail.
Each page should have an H1 tag and an H2 tag to describe the main categories of information on the page. Therefore, every time you include a piece of multimedia on your page, be sure to give it an alternative tag. Treat it as a title tag for specific media content. We've already mentioned this in connection with the E-A-T principle that Google follows, but there's more to it than that.
More than 50% of all online traffic is now on phones. As a result, Google now indexes websites based on their mobile pages, not their desktop pages. Give us your site (or your customers) and we'll analyze the site's SEO elements (content on the page, URL value, competitors, etc.) and organize this data in a practical SEO audit. .