What are the main ranking factors?

But not all backlinks are the same. Some move the needle more than others. Freshness is a ranking factor that depends on the query. It's most effective for queries that require new results.

That's why the first results of “the new Netflix series” are quite new, but the results of “how to solve a Rubik's cube” are old. If freshness is important to your keyword, update your page frequently or publish new articles to meet demand. If your website doesn't use HTTPS, you'll see the “Not secure” warning in your browser. Google has used several signals to measure page speed over the years, but John Mueller recently confirmed that it now only uses Core Web Vitals (CWV).

It dominates other search engines such as Bing and Yahoo, with more than 5.14 billion searches performed on Google every day. So, it's no surprise that you want to rank higher in Google search results. One of the questions we've run into many times is whether content length is part of Google's ranking factors. According to different studies, the length of the content influences your position in search results.

On average, posts with 1,890 words rank on the first page. Backlinks or inbound links are like a vote of confidence for your website. Google adds up all those votes and checks if your website deserves to be in the top 10 results. Check out these 15 quick and easy ways to get backlinks from high-authority sites.

For example, if someone searches for the best WordPress themes, you'll see that the results of the top 10 include lists. Then, create high-quality content on these topics to increase your thematic authority. As a result, Google will begin to recognize your site as an expert in the subject, increase the authority of your domain and begin to rank your pages in the top 10 of search results. I totally disagree with that, it depends on what you write.

Google also recognizes that if you write an article where you don't really need to write more than 1000 words and you just play with words and mention useless information that's out of reach, it won't be considered high-quality content. I did the experiment by creating a well-optimized, high-quality, 2310-word article with a large volume on my 6-year website. How many ranking factors does Google have? There are about 200 known classification factors. These are the main Google Search ranking factors that you should consider if you want to rank at the top of the SERPs.

There is no clear general rule about the optimal word count for an article, as it varies depending on the topic; however, we note that longer and more complete content tends to achieve higher rankings. A study by Neil Patel reveals a correlation between content length and Google's top search positions. The first result is the most up-to-date. Meanwhile, 3 of the top 6 results include the date Google published the article.

The update algorithm seems to be updated much faster than other major algorithms that Google updates. We've seen that it only takes a few days to see an impact on the SERPs when we update our customers' old articles. Google can classify your page in hours, days, weeks, or months. There are several factors that determine how long it takes for SEO to work, such as the popularity of the content, technical considerations, the crawl budget, and many other factors.

For new content, there are a number of legitimate SEO techniques to rank faster. For now, it's enough to know that all of the factors listed above go into Google's algorithm and help determine the SEO ranking.

Trenton Demuro
Trenton Demuro

Unapologetic pizza specialist. Infuriatingly humble bacon geek. Passionate music fan. Certified web practitioner. Certified pop culture expert. General bacon specialist.

Leave a Comment

Required fields are marked *