Planning and strategy, including decisions on how to manage content, create links to the website, manage social media presence, and technical implementation strategies. One day, you rank at the top of the search results, and the next, your competitor publishes something new that takes you down a notch. A technical audit analyzes absolutely all the elements of the site that can affect your SEO performance. A technical audit should be thorough and take weeks to complete, depending on the site problem.
If you have a large website with thousands of pages of content, it's definitely worth doing a content audit. A content audit will help you identify which pages are performing well and which are underperforming. By auditing your content, you can “eliminate content that generates irrelevant traffic and then focus on optimizing the content that is likely to generate the best results for your business”. By going through the process of a technical audit, a content audit, or both, you'll have a full understanding of everything that needs to be corrected to rank well in organic search.
Improving your technical SEO requires a holistic approach; addressing just one item on this list won't really do any good. You have to consider everything if you want your website to work. The same is true with technical SEO. You must have all of these elements right to have an optimized website.
After performing a technical audit, you'll have a list of technical blockers that may be hindering the performance of your site. After correcting all the errors, this company recorded a 1.100% increase in traffic. Keyword research is an integral part of the SEO process. Without keyword research, you'll only speculate about how users are searching for your company, products, or services.
Keyword research tools reveal how many users search for a particular term, how difficult it is to position it, and what related terms people also use to find information online. Finally, keyword research helps you discover geospecific keywords to help you localize your SEO strategy. Keyword research helps you discover which keywords are most valuable to you. Make sure it has an SEO-friendly URL, uses navigation routes and that it is more complete than any other page on the subject (be sure to check out the competitors' pages that are in the top 10 positions).
You want to write content that people interact with and share with (and that Google indexes and rewards with excellent rankings). If you haven't already, be sure to read Ron Lieback's 47 tips for mastering SEO writing. OK, you can't control the rankings of Google or any search engine. SEO stands for “search engine optimization”.
In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The better the visibility of your pages in search results, the more likely you are to capture attention and attract current and potential customers to your company. The recently updated periodic SEO table also includes a list of toxins that detract from SEO best practices. A good SEO strategy is to optimize your website to improve user experience and satisfaction, and try to make the most of RankBrain's ranking factor.
In recent years, blogs have grown and are becoming an increasingly integral part of an effective SEO strategy. You don't need a website to create an ad on GMB, but having a website is highly recommended, as it forms the basis of an effective SEO strategy when considering both work on and off page. This process can evolve over time, but a proper plan is much better than “improvising” when it comes to your SEO strategy. And just like a house on a good foundation, your SEO strategy will have a much better foundation as you move forward.