One day, you rank at the top of the search results, and the next, your competitor publishes something new that takes you down a notch. A technical audit analyzes absolutely all the elements of the site that can affect your SEO performance. A technical audit should be thorough and take weeks to complete, depending on the site problem. If you have a large website with thousands of pages of content, it's definitely worth doing a content audit.
A content audit will help you identify which pages are performing well and which are underperforming. By auditing your content, you can “eliminate content that generates irrelevant traffic and then focus on optimizing the content that is likely to generate the best results for your business”. By going through the process of a technical audit, a content audit, or both, you'll have a full understanding of everything that needs to be corrected to rank well in organic search. Improving your technical SEO requires a holistic approach; addressing just one item on this list won't really do any good.
You have to consider everything if you want your website to work. The same is true with technical SEO. You must have all of these elements right to have an optimized website. After performing a technical audit, you'll have a list of technical blockers that may be hindering the performance of your site.
After correcting all the errors, this company recorded a 1.100% increase in traffic. Keyword research is an integral part of the SEO process. Without keyword research, you'll only speculate about how users are searching for your company, products, or services. Keyword research tools reveal how many users search for a particular term, how difficult it is to position it, and what related terms people also use to find information online.
Finally, keyword research helps you discover geospecific keywords to help you localize your SEO strategy. Keyword research helps you discover which keywords are most valuable to you. Make sure it has an SEO-friendly URL, uses navigation routes and that it is more complete than any other page on the subject (be sure to check out the competitors' pages that are in the top 10 positions). You want to write content that people interact with and share (and that Google indexes and rewards with excellent rankings).
If you haven't already, be sure to read Ron Lieback's 47 tips for mastering SEO writing. OK, you can't control the rankings of Google or any search engine. Often, in the competitive research phase, we discover that the client's site lags behind its competitors in terms of the amount of content indexed. In such cases, this phase of the process takes on additional importance.
After the addition of new, high-quality content, we addressed page optimization. See our article on Page Optimization Basics for more information on this topic. In this post, you'll learn exactly how to create and implement an effective SEO strategy, step by step. If you're learning how to create a website, there are a few main steps you should take now to get the SEO of your new website up and running.
Another vital step in the SEO process is to ensure that every element on the page is fully optimized. This visualization of the SEO roadmap provides a good overview of all the main steps involved in the process. An SEO strategy (also known as the “SEO approach”) is the process of planning and implementing steps designed to improve organic rankings in search engines. The next step in the SEO process is to ensure that your website architecture is as easy as possible for users and search engines to navigate.
Therefore, the main objective of this step is to configure and optimize your Google Business Profile (GBP). Once the research is complete, the next step in the SEO process is to ensure that all the technical elements of your website are working properly. .