Every successful SEO campaign starts with finding the right keywords to optimize your site. According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern companies allocate an average of 41% of their marketing budget to it. In short, taking the time to outline an appropriate SEO strategy can revolutionize not only your online traffic, but also your business as a whole. As already mentioned, Google's algorithm is becoming more intelligent day by day and, by using constant human information, it continues to align better with our thinking.
That said, there's no smart way out or a magic formula for circumventing a search engine, so don't bother trying. Write first for humans and then for search engines. Although the motivation should always be the human being first and the search engines second, the basis of this whole process are keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also generates more than 1000% more traffic than organic social networks, which in turn dominate more than half of all online traffic.
So, if keywords are at the heart of SEO, they should also be at the center of everything you do. We talked a lot about link building in our 10-step SEO audit—check it out!. Do you have keywords that are positioned on page 2 and that need to appear on the first page of the SERPs? Adding internal links that point to these pages could help you do that. To take advantage of internal links, you must first find opportunities to increase page 2 positions.
Keyword research is often the first step in any legitimate SEO strategy. What if you could get better performance from search engine optimization (SEO)? Most likely, you can focus your SEO plan on SEO strategies that offer high returns. Some may already be using them, while others may offer your company a new, untapped way to increase the return on investment (ROI) of SEO. A fast, mobile friendly (or responsive) website is essential.
When it comes to determining the position of your site in search results, Google takes into account page speed and compatibility with mobile devices. If you have a slow site or a site that doesn't display correctly on mobile devices, you can count on a lower ranking. Long keywords help your SEO strategy because they have less competition. Fewer people are looking for “Arabica” coffee beans (12 ounces) because it's specific and responds to a specific search intent.
By comparison, a lot of people search for “coffee beans” because it's general and captures broad search intent. Not to mention that long keywords point to more specific search intentions. By comparison, someone searching for “Arabica coffee beans” (12 ounces) is probably looking for someone who sells Arabica coffee beans in a 12-ounce package. They know exactly what they want.
That's why your company wants to segment and position itself well for long keywords. You can also access MarketingCloudFX from anywhere on your smartphone, allowing you to quickly and easily get up to date with your strategy and performance. Together, these tools can make your life (and your SEO ROI calculations) easier. For small businesses looking to reduce their expenses during the COVID-19 pandemic, SEO is an affordable and easy-to-implement strategy that achieves long-term benefits.
We surveyed 501 small businesses in the United States and found that only 30% have an SEO strategy to improve the organic ranking of their website. In this post, you'll learn everything you need to know to implement an effective SEO (search engine optimization) strategy. A big benefit of digital marketing strategies such as SEO is the ability to measure and track your results. We offer 5 SEO strategies that small businesses can implement today to improve their visibility and online traffic at a low cost.
If you're looking for longevity and profitability when it comes to your digital marketing, SEO-driven organic search strategies are second to none. Despite any preconceptions about search optimization, most small businesses that invest time and resources in SEO (56%) trust their strategies. So, as we approach the New Year, how can you create an SEO strategy that moves with the times? Okay, let's start with the basics. Read on to learn about the five SEO strategies that offer the best ROI and how you can use them to generate better returns and more revenue for your business.
Implementing basic keyword research for relevant search terms, including your company name, sets the foundation for a long-term SEO strategy. An SEO strategy (also known as the “SEO approach”) is the process of planning and implementing steps designed to improve organic search engine rankings. . .