It will help you implement the best possible SEO strategy for you and your clients, your audience & Industry. SEO is complex and constantly changing. Master these 15 aspects of SEO to succeed and increase your industry experience. Here you'll learn about 15 areas of SEO knowledge that will benefit you tremendously throughout your career.
Competitor research ranges from manual (and tool-based) external auditing to determining the ranking factors that drive the success of the competitor's website. Being able to act as a contact person for your own website with web developers or IT teams is important to ensure the proper implementation of tracking scripts and pixels. That's why it's essential to have knowledge about analysis, heat maps, Google Tag Manager and other tracking mechanisms. The wide range of factors that influence the success of SEO campaigns aligns well with the 15 areas described for mastering SEO.
If you're a small business that uses WordPress for your website, technical SEO should be something you can cross off your list fairly quickly. If you have a large, personalized website with millions of pages, then technical SEO becomes much more important. Much of what is considered “technical SEO” here is actually part of the design and development of your website. The trick is to make sure that your developer understands the interaction between website design, development and SEO and how to create an amazingly fast, mobile-friendly site.
Your website should be optimized as a whole and at the individual page level. Here's a cross between your technical SEO and you want to start with a well-structured content hierarchy for your site. With strong technical SEO, organizing page optimization in layers is simple. Use tools like Screaming Frog to track and identify weaknesses and review your pages methodically.
That's the saying, right? It's true in a way. Your website is really just a container for your content. Your content tells potential customers what you do, where you do it, who you did it for, and why someone should use your business. And if you're smart, your content should also go beyond these obvious brochure-type elements and help your potential customers achieve their goals.
As an example, I recently renovated a Victorian-era house in the United Kingdom and, throughout the process, I looked for several professionals who could demonstrate relevant experience. In this case, having a well-optimized case study showing the renovation works in a similar house in the local area would serve as excellent long-term SEO content; it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility. Make sure to optimize all your marketing content, including case studies, portfolio entries, and testimonials, not just obvious service pages. We still see too many number-based approaches to SEO, in which local businesses pay agencies to publish blog posts that, from a strategic point of view, are not a good fit.
Make sure that all your content is optimized and, if you're doing content marketing, make sure it fits your marketing tactics well. This type of natural link should be the backbone of your link building efforts. This may mean that you first have to revisit the content on your site and create something of value, but if you can do it, then you're half way home. Every SEO campaign should start with keyword research.
Researching what people in your area are actually looking for is vital to ensuring that Google and other search engines understand what your website is about, so that the right traffic is directed to you. To demonstrate this importance, let's imagine that you are a pharmacy. You decide to call your company “Matt's Drug Store” and, throughout the text on your site, you refer to your company as “drugstore”. If you had done the most basic level of keyword research, you would have noticed that the word “pharmacy” is used much more in searches.
The content of a website is the most important element of an effective search engine optimization strategy. When putting together the content of your website, you should consider what information is essential for the customer. The length of a website's content is important both for search engines and for the impact of your SEO, so we recommend adding text composed of a minimum of 300 words, but a good average for a page is better, around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant to your customers, avoiding repetition.
Keywords are terms that users type into search engines, such as Google, to find a website. Having relevant keywords is a must to be found on organic search engine results pages. A good keyword is a term with a lot of requests on Google and that is closely related to your business area. To appear in the SERPs, you must integrate your keywords into the title of your web pages, as well as in the content of your website.
It is best to integrate keywords at the beginning of the text, making sure that the integration looks natural and appropriate to the content. If you simply list your keywords, one after the other, without proper integration, you run the risk that search engine monitoring will detect it and your website could be penalized. The metatitle is the title published in the SERPs. You can have a maximum of 55 characters to be displayed in full in the SERPs.
An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website. The meta description is the text that appears in the SERPs below your meta title. This description must contain a maximum of 150 characters and must also contain your 3 main keywords. The description should clearly describe your business to attract users to visit your site.
Social networks are one of the best channels for companies to interact with their customers and provide updates on any news about their company. Social networks can be very useful for achieving specific objectives, as well as for promoting products and services by publishing interesting content, such as images and videos. While search engines can increasingly look beyond keywords to understand what a page is about, the use of keywords remains one of the most crucial elements of SEO. Search engine optimization (SEO) is the process of improving the visibility of a website or the ranking of an online store in the organic results of a search engine.
On-page SEO refers to all the techniques that can be implemented on your website to improve your ranking in the SERPs (search engine results pages), while off-page SEO refers to everything that can be done outside of your website to improve your visibility on the web. Charles Mechri, from rankingCoach, explains the most important elements of SEO to help you get more traffic from Google and other search engines. . .