To provide you with the most useful information, search algorithms take into account many factors and signals, such as the words in the query, the relevance and usability of the pages, the knowledge of the sources, and your location and configuration. The weighting that is applied to each factor varies depending on the nature of the query. While there are more than 200 known factors that make up Google's entire ranking algorithm, what matters is Google's PageRank, the algorithm created by Google's internal team to rank websites in search queries. Creating content that meets the needs of users in a way that the algorithm can recognize is the only way to position pages higher in search results.
It's important to keep in mind that, although it may seem more advantageous to rank according to the main terms, more than 70% of searches are long-tail keywords and long-tail searches generate a higher percentage of conversion. In the big race to rank at the top of a Google search results page, there are a number of competitors and algorithmic nuances that you must tread, track, scale and overcome. When a site links to your website on its page, Google sees it as an endorsement of the authority and quality of your website, which gives you a higher ranking in that particular search. Finally, Google ranks the page using more than 200 ranking factors and shows the most relevant and reputable content in search results.
With more than 200 factors that determine your ranking in Google's algorithm, there are many site-specific features that Google relies on to put your business in its place. According to Google Search Central, the search engine tries to find the most relevant answer to a particular query according to several determining factors. Integrating these steps into your SEO campaign helps increase the visibility of your site and its content through search terms and phrases, which in turn improves your website's ranking in Google search rankings. Page optimization creates another way for your site to stand out and rank according to the quality of the content and the relevance of Google searches.