Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines like Google. Since search is one of the main ways people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
Search engineoptimization is the science of improving a website to increase its visibility when people are looking for products or services. The more visibility a website has on search engines, the more likely the brand is to attract business.
In a nutshell, search marketing is the process of obtaining traffic and visibility from search engines through paid and unpaid efforts. All you have to do is optimize the content of your website to comply with Google's ranking algorithms, and soon you'll have the chance to appear among the first results. When a user searches for one of those keywords or phrases, the advertiser's ad will appear among the first results. Simply, if you want people to find your company through searches (on any platform), you have to understand the technical processes behind the operation of the engine and then make sure that you're providing all the right “signals” to influence that visibility.
Organic search traffic is usually higher-quality traffic because users are actively searching for a specific topic, product, or service that a site can rank for. Adding this code to your website can help search engines better understand your content and improve your appearance in search results. As you can see, more than 60% of all web traffic comes from search engines such as Google, Bing, Yahoo, and YouTube. As more people start searching with their voice, publishers will have to find ways to create and optimize content specifically for voice searches.
SEO is also incredibly important because search engine results pages (or SERPs) are super competitive and packed with search features (and PPC ads). It's a generic term for the combination of SEO and PPC activities aimed at generating traffic through organic search and paid search. Since organic search is one of the ways people discover content online, higher rankings can translate into more organic traffic to a website. But if you want a quick overview, Pogosticking is when users go through the search results to find something that helps them.
Page SEO is about making sure that Google can find your web pages so that they can show them in search results. It's no secret that the number of people searching with their voice has grown by leaps and bounds in recent years. This index is like a library and when someone searches for something in it, the search engine acts as a librarian. While there is a way to maximize results, it's nearly impossible to fully manipulate search algorithms.