Use a short, descriptive URL · 2. Write an attractive title tag · 3. Write an attractive meta description · 4. If that doesn't happen, you should set up a permanent 301 redirect.
If you use WordPress, there are a lot of plugins for this. Allows you to compress up to 100 images per month for free. Headings such as H1 and H2 help create a hierarchy and divide content into logical sections. This makes your content easier to read and digest.
While you can add a table of contents to any page, they're best suited for extensive content that would otherwise be difficult to navigate. Since most of our posts are over 2000 words long, they make a lot of sense to our visitors. Here you should see the 100 websites with the most organic traffic from the pages on your topic. If we connect the URL of the publication to Site Explorer, we see that it has links from more than 1000 websites.
This can be intimidating and empowering at the same time. If you're not sure how to get started, we've created this on-page SEO checklist to guide you. Page title optimization is the most important SEO factor. In your title, you should include your target keywords, as this helps both search engines and users to get an idea of what the content of the page is about.
The SEO checklist is a collection of resources to help you get your website on the first page of Google. You get practical guides and proven methods, including EVERYTHING you need to think about. Before focusing on the specific content that you want to rank in search engines, you should ensure that your site can be indexed and crawled. This is a table of contents for your website.
The sitemap file is the modern way to “submit your pages to search engines”. This file provides instructions to search engines about which pages or parts of the site should not be indexed. By default, search engines will analyze all the content they can find. This can be a quick area to check and set aside, but don't overlook it, as it can cause problems with duplicate content and confusion about which domain name is the real one.
The more hierarchy and structure you can add to your navigation and to the sections of your site, the better. This will benefit users and search engines and will present organized topics and content (more on that later). Try to make the directory structure and URLs match the literal structure of pages and files of your site's content. Taking a step back and mapping out the structure of your site or site map is a good starting point.
This helps you think about content, how you prioritize certain aspects of your site and how you want to attract your users (as well as search engines) through it. If you're using a content management system, you're most likely already using plugins or other code extensions that you trust. Or maybe you have a legitimate reason to have duplicate content all over your site and on the web. Copyscape and Screaming Frog are among my favorite tools for finding duplicates and analyzing content before delving into the SEO of a page.
Most people tend to think about the factors that appear on the page (p. ex. However, the days of optimizing only individual parts of pages or websites as a strategy are long gone. Search engines care much more about context than keywords, so don't be tempted to update the meta tags or the body of the text and move on.
Basically, you need to know the terms that matter, assign them to your content, and then start working on the rest of the list of factors on the page below. Content is needed to demonstrate relevance. If you have few words and aspects on your website, it's hard to compete with robust, content-packed sites. More isn't always better, as high quality definitely beats large quantity.
See Why Content Matters to SEO for tips. This is the first element on a page and one that is sometimes overlooked. Search engines can index ugly, faceted URLs with no problems. However, the URL is an opportunity to present a clean directory structure that includes keywords and context about the topic of the page.
Don't miss the chance to customize URL routes. Once again, the title tag alone isn't going to do much good for you. However, you should have a relevant and unique tag for each page. Consider the best practices in terms of length and the keywords most relevant to the topic of the page, and write and implement static tags or make sure you have dynamic formulas to fill in the title.
Like the title tag, we need to have a personalized and thematically relevant meta description for each page. Whether static or dynamic, make sure it's useful to the user, contains keywords relevant to the content, and helps create context with the title tag. Web platforms or developers often use them for CSS purposes, so you might not have an H1 tag on a page but a lot of H6 tags. Consider these aspects and how they are integrated into your code and content.
While much of the old school focusing on latent semantic indexing, keyword density, and formulas for the number of times words should appear on a page are outdated, you can't ignore the fact that the body of the page usually represents the largest block of indexable content. Be sure to include your focus keywords in the body of the text, since you must link them to the context you are creating in the other areas so far. Using the right structured data markup for the content of your website can help provide another clue to search engines as to what segment or category your topic falls in. Page factors influence the relevance and trust of your content in search engines.
External factors influence your “authority” status and validate your site as an expert in the field. There's a lot to be said about creating great content that people naturally want to link to. To complement your incredible content, it doesn't hurt to look for excellent sources of quality links through natural relationships, accreditations and potential sources of traffic in your industry. I hope this checklist will help you optimize your website.
By making improvements to technical SEO and to the page on your website, you'll help Google find and index your content. If you have a responsive website, then you've already taken a great first step, but mobile SEO isn't just about having a responsive design. You should treat this on-page SEO template like a living document that will help guide your SEO strategy in the coming months (or years). A great way to learn everything you need to know to implement all SEO practices is to enroll in an SEO certification course.
Instead, they list random tasks and make it look like SEO is done and dusted once you brand them. If you're presenting a smaller website, this step on your SEO checklist should only take a little time. If you need professional help reviewing your website's SEO checklist, WebFX can help. Social media can also improve your SEO efforts (and other digital marketing efforts), even if they don't have a direct impact on your rankings.
You didn't leave room to talk more about SEO, by the way, thank you for this huge informative post and I have also downloaded its PDF version. In a nutshell, external SEO is about website promotion techniques and how to convince search engine algorithms that your website deserves a higher ranking in search results than other websites. In order to monitor your SEO performance, you need the help of analysis and reporting tools, and Google Analytics is the best tool you can use (and it's free). Now that you have the basics down, let me explain a handful of advanced SEO tips and techniques.
With the SEO checklist, we're obviously in a highly competitive industry with competitors who are all SEO experts. If you're using WordPress, you'll need an SEO plugin to help you optimize things like sitemaps and meta tags. When reviewing the mobile SEO checklist, keep in mind that your mobile website should include all the content found on your desktop site. If your website gets a penalty from Google, you may have to follow a different route to recover from the penalty first (if possible) and then continue with the SEO checklist.