Page speed (including mobile page speed) Page speed has been cited as one of the top SEO ranking factors for years. Google wants to improve the user experience on the web, and websites that load quickly will. But with more than 1.8 billion websites online today, how do you create something great? How much does this matter? Well, CoSchedule experienced a 594% increase in traffic by reshaping its SEO content strategy to be more aligned with search engine intent. In fact, 38% of people will stop interacting with a website if the content and design aren't appealing.
In addition, Ezoic recorded an 186% increase in earnings per 1000 visitors after creating a better user experience. He goes on to talk about a website where he changed the URLs from a tag page to a subcategory page to link them higher up in the site's architecture. It managed to increase organic sessions by 74% and pages per session by 41%. Meyers wrote that 30% of Google's first page results used HTTPS.
The Telegraph, a British publication, found that a four-second delay reduced page views by 11.02%. Mockingbird experienced a 62 percent increase in organic traffic simply by updating H1 tags, for example. In addition, Brand New Copy increased organic traffic by 48% by cleaning the metadata and internal link structure. Anna is the assistant editor of the Journal search engine.
For the past 10 years, Anna has been successfully managing her. On-page SEO refers to the SEO elements that you control on the website, or to the code of the website itself. Examples of on-page SEO include content, headlines and headings, image optimization, title tags, meta descriptions, structured data, and more. Google's most important ranking factor is the quality of your content.
This is correlated with the consistent publication of high-quality content, user engagement, and specialized experience in the graphic above. So what makes content relevant and of quality? It's not just the quality of your content that indicates your experience in your niche, but also the quantity of that quality content. For example, WordStream has been publishing high-quality PPC content for a long time, so Google sees us as a reliable source in this niche. But if we were to publish a very high-quality publication on, for example, robotic process automation, our chances of positioning ourselves with that keyword are slim.
Users expect a seamless browsing experience, so page speed is an important ranking factor. If your pages take too long to load, your bounce rate will increase and your ranking will decrease. You can check yours with GTmetrix or Google PageSpeed Insights. You can improve your Core Web Vitals through deferred loading, code minification, image compression, and more.
How many ranking factors does Google have? There are around 200 known classification factors. These are the main Google Search ranking factors that you should consider if you want to rank at the top of the SERPs. There is no clear general rule about the optimal word count for an article, as it varies depending on the topic; however, we note that longer and more complete content tends to achieve higher rankings. A study by Neil Patel reveals a correlation between content length and Google's top search positions.
The first result is the most up-to-date. Meanwhile, 3 of the top 6 results include the date Google published the article. The freshness algorithm seems to be updated much faster than other major algorithms that Google updates. We've seen that it only takes a few days to see an impact on the SERPs when we update our customers' old articles.
H1 (short for heading), tags are HTML tags for the larger title of a document. It is placed in the body section of a web page and is a large title visible to the reader. Having your keyword in an H1 tag is considered important for SEO. Most search engines index entire web pages from start to finish.
But this takes up a lot of memory and disk space, so some store and index only the beginning of the page. A keyword in the first 100 to 200 characters of a page is considered important for ranking. It indicates that the word is important to the content and ensures that the keyword is in the indexed part of the page. Now you have to work hard on your titles and descriptions.
You need a page title, a slightly different H1 title, and a meta description of a few lines. The page keyword should appear naturally in each element. It's generally easier to access the content on your site. This is where you'll place the H1 title and keywords in the content.
You may need to check that the H1 tags are placed around the page titles, within the page code. If you use the wrong credit or debit card, it could be costing you a lot of money. Our expert loves this great selection, which includes an initial APR of 0% through 2024, an incredible cashback rate of up to 5% and, somehow, no annual fee. Search engines crawl and rank sites differently, and their algorithms evolve to take into account more and more factors.
The above technical search engine ranking factors have to do with your website as a whole, while the following ranking factors are more page-specific, hence the term on-page SEO. Your position in the web results is also a factor, so search engine optimization (SEO) best practices apply. . .