Page speed has been cited as one of the main factors of SEO positioning for years. Google wants to improve the user experience on the web, and websites that load quickly will. But with more than 1.8 billion websites online today, how do you create something great? How much does this matter? Well, CoSchedule experienced a 594% increase in traffic by reshaping its SEO content strategy to be more aligned with search engine intent. In fact, 38% of people will stop interacting with a website if the content and design aren't appealing.
In addition, Ezoic recorded an 186% increase in earnings per 1000 visitors after creating a better user experience. He goes on to talk about a website where he changed the URLs from a tag page to a subcategory page to link them higher up in the site's architecture. It managed to increase organic sessions by 74% and pages per session by 41%. Meyers wrote that 30% of Google's first page results used HTTPS.
The Telegraph, a British publication, found that a four-second delay reduced page views by 11.02%. Mockingbird experienced a 62 percent increase in organic traffic simply by updating H1 tags, for example. In addition, Brand New Copy increased organic traffic by 48% by cleaning the metadata and internal link structure. Anna is the assistant editor of Search Engine Journal.
For the past 10 years, Anna has been successfully managing her. Before we get into Google's top 10 ranking factors around which you can optimize the pages of your website, let's first review the different types. Google's most important ranking factor is the quality of your content. This is correlated with the consistent publication of high-quality content, user engagement, and specialized experience in the graphic above.
So what makes content relevant and of quality? For more opportunities to optimize Google's ranking factors, follow our simple 10-step SEO audit, or you can use our free Website Grader tool to do it for you. How many ranking factors does Google have? There are around 200 known classification factors. These are the main Google Search ranking factors that you should consider if you want to rank at the top of the SERPs. There is no clear general rule about the optimal word count for an article, as it varies depending on the topic; however, we note that longer and more complete content tends to achieve higher rankings.
A study by Neil Patel reveals a correlation between content length and Google's top search positions. The first result is the most up-to-date. Meanwhile, 3 of the top 6 results include the date Google published the article. The freshness algorithm seems to be updated much faster than other major algorithms that Google updates.
We've seen that it only takes a few days to see an impact on the SERPs when we update our customers' old articles. Simply ranking number one on Google for a single keyword can attract 36 new customers a year to your company. You can improve the overall page load speed by reducing the number of complex elements on your site, shortening pages, limiting redirects, and fixing any external links or broken video links. According to SEMrush, 55 percent of brands performed better because of the improvements they made to their content.
More than 90 percent of websites don't get traffic, often because they don't have backlinks. And yes, links are still important for Google's SEO positioning. Inbound links, outbound links, and internal links are important ranking factors because they increase the overall authority of your site and help your site to demonstrate that it is a valuable resource. Inbound links or “backlinks” are links that come from someone else's site to your content.
These increase authority by showing Google that your content is so good that someone wants to link to it. Outbound links show authority by providing additional relevant resources to your site visitors. For example, you should include outbound links to help readers learn more about something or to support any data or statistics that you include in your content. Internal links are links within your own website that unite ideas.
Having a network of internal links is crucial for Google's positioning (SEO) because it shows Google that you are a complete resource from A to Z on a topic. The bounce rate is a Google ranking factor that can significantly affect Google's ranking in search results. One study found that the average bounce rate is around 49 percent. Most believe that a bounce rate of 50 to 60 percent is acceptable.
If your bounce rate falls well below that figure, this indicates to Google that your page probably won't offer users what they're looking for, which means it's less likely to appear in search results. Surfer did an incredible case study and found that out of 37,000 keywords, approximately 12 percent of them changed intent, and many keywords related to shopping became informational. This means that people who were previously looking for something to buy are now looking for information to help them make a buying decision. Now, that doesn't mean going to throw up a 15,000-word salad and expect it to rank.
You still have to provide a lot of value, resources and incredible information with those words. However, if you can create a more complete article that is longer than the competition's, you have a better chance of ranking. What factors do you think are most important for Google's SEO positioning in the next 5 to 10 years? He is the co-founder of NP Digital. The Wall Street Journal calls him one of the top influencers on the web, Forbes says he's one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 brightest companies.
Neil is one of the New York Times best-selling authors and was recognized as one of the 100 best entrepreneurs under 30 by President Obama and one of the 100 best businessmen under 35 by the United Nations. Next on the list is domain authority, a very important ranking factor. Another factor that is known to affect search engine rankings is compatibility with mobile devices. If you optimize your website for various ranking factors today, it won't magically appear at number one tomorrow.
Since Google evaluates sites based on hundreds of ranking factors, it can seem impossible to know where to direct your SEO strategy to get the most benefit. Last but not least, one factor that can affect the position in which your website appears in the Search is the use of keywords in your content. You may have heard that Google uses more than 200 factors before deciding which websites to show at the top of search results, and while this is true, not all ranking factors are the same. Google's search algorithm is based on ranking factors that encourage high-value content and an excellent user experience.
They collect and analyze this information and then adjust search engine ranking factors to improve the user experience. This SEO ranking factor has nothing to do with backlinks (we'll discuss the links below), but rather with the importance of having a good brand reputation. These are the ten most important SEO ranking factors you should focus on to improve your positioning and traffic. The above technical search engine ranking factors have to do with your website as a whole, while the following ranking factors are more page-specific, hence the term on-page SEO.
The quality of the content you publish on your website is by far the most important SEO ranking factor of all.