Meta tags are one of the most important on-page SEO factors, specifically page titles. Each page has a title tag that appears in search results as a title. The meta description is a brief summary of the page that appears below the title in search results. On-page SEO is the process of modifying the content, tags, and internal links of a page to improve search visibility.
Here are 12 factors to maximize yours. Now consider that 92.4% of Internet users who search their mobile phones for something nearby visit that business on the same day and you can begin to see the impact that organic SEO can have on your results. And page optimization is an important factor in your organic ranking. One way Google evaluates your site is based on E-A-T, or experience, authority, and reliability.
While Google has only confirmed some elements of E-A-T (PageRank and links), it is generally accepted in the field of SEO that on-page signals play an important role in its evaluations. To learn more about E-A-T, read this article. Pages that include the keywords used in a query, whether in the body, the headings, or both, are more likely to be relevant to the search. More than 36% of consumers use visual search when shopping online, which means that if you don't use images, you lose traffic.
Consider the size of your image files to avoid slow loading. Make your images shareable to identify backlink opportunities, which can help boost your E-A-T. Make sure to include the name of your target location in your keywords and put them in your content where they fit. Mobile devices now account for more than 56% of all Internet use, and tablets contribute another 2.4%.
There was a time when URLs played an important role in SEO. Professionals would ensure that their keywords were included in web addresses to help them rank higher. On-page SEO is important because many of the signals that Google uses to rank web pages come from page elements. The most important thing is the content of the page itself.
Since page elements are what interact with users the most, it's worth making a considerable effort to ensure that the page's SEO works well. H1 (short for heading), tags are HTML tags for the larger title of a document. It is placed in the body section of a web page and is a large title visible to the reader. Having your keyword in an H1 tag is considered important for SEO.
Most search engines index entire web pages from start to finish. But this takes up a lot of memory and disk space, so some store and index only the beginning of the page. A keyword in the first 100 to 200 characters of a page is considered important for ranking. It indicates that the word is important to the content and ensures that the keyword is in the indexed part of the page.
Now you have to work hard on your titles and descriptions. You need a page title, a slightly different H1 title, and a meta description of a few lines. The page keyword should appear naturally in each element. It's generally easier to access the content on your site.
This is where you'll place the H1 title and keywords in the content. You may need to check that the H1 tags are placed around the page titles, within the page code. On-page SEO refers to the elements of a page on your website that you can optimize to improve your search rankings. When you work on optimizing the page for each of these elements, you make it easier for search engines to crawl and understand your page.
Increase your local SEO visibility with easy directory distribution, review management, listing updates and more. To better understand the best practices of on-page SEO, you'll want to know what the most important elements of on-page SEO are. Give us your site (or your customers) and we'll analyze the site's SEO elements (on-page content, URL equity, competitors, etc.) and then organize this data into a practical SEO audit. Good content, whether it's for organic traffic or local SEO content, doesn't just have to be authoritative and trustworthy.