Which are the 3 main factors that go into choosing a keyword?

Upside suggests that you first focus on: “What will attract the right target audience that intends to make a purchase or enquiry? “What would someone actually type on Google to find my business? Some of these ranges are also huge. You can see above that some keywords fall under the 10,000 to 100,000 group. This makes it very difficult to know which ones to prioritize because the range is so wide. The keyword could generate 10,000 monthly searches, 40,000, 80,000, 100,000, there's just no way to tell.

The page that ranks first receives approximately 144,298 monthly organic search visits. That's more than double the search volume for “best dog food”. As I said in the previous section, user intent is now one of the most important factors for you to rank well in search engines such as Google.