On-page SEO refers to the SEO elements that you control on the website, or to the code of the website itself. Examples of on-page SEO include content, headlines and headings, image optimization, title tags, meta descriptions, structured data, and more. This e-book shows you how to get to know customers at every stage of their journey and create engaging content that converts. How do you create web content that is digestible for search engines and, at the same time, provides an easy-to-use experience? On-page SEO is the process of modifying the content, tags, and internal links of a page to improve search visibility.
Here are 12 factors to maximize yours. There's no point where you can sit back and relax, with the content that your site is at the top of search engine results pages (SERP) once and for all. Every change in Google's algorithm or in the competitor's content could cause you to lose the top spot, which means you have to keep up with the changes. Search engines send crawlers, or spiders, to explore the Internet.
They follow links from one site to another, creating a content map called a search index. In the process of exploring sites, these crawlers also evaluate their content and determine what type of information it contains. The search engine algorithm then uses this data to determine how well the content of that specific site responds to user queries. On-page SEO, which is sometimes referred to as in-place SEO, is the process of modifying the content, tags, and internal links of a page to improve search visibility and increase traffic.
SEO without it is like a beautiful new sports car without an engine: it may look good, but it's not going anywhere. However, not all content is created the same way. The most basic way to tell them that the content of your website answers a user's question is in the language you use. In short, you need to know what your target customers are looking for and create content that includes these terms.
It's always a good idea to do your research so you don't miss any opportunities. Creating the type of content that prioritizes search engines and converts human visitors to your site is an art. Hypertext markup language or HTML is the code used to structure web pages and their content. Make sure to include the name of your target location in your keywords and put them in your content where they fit.
Your title tag is one of the first crucial elements of on-page SEO. Make sure to include your target keywords in the page title. Generally speaking, the closer the target keyword is to the beginning of the title tag, the more weight it will have for search engines. Also, consider the length of the title.
A title length of 50-60 characters is recommended. If it's longer than that, you run the risk of having your title truncated in search results. The URL of your new page or blog post is another essential SEO element of the page that you notice first. When deciding which URL to use, be sure to consider the destination keywords.
Always include target keywords in your URL and separate them with hyphens. As with the title tag and URL, the meta description should also contain the target keywords. Length is also important here. While Google can still display longer meta descriptions of up to 320 characters, it's best to keep the length between 70 and 160 characters.
The H1 tag, or heading tag 1, is an HTML tag that indicates the main heading of a page. H1s are an important ranking factor in SEO and, in general, are the most visually notable content. The title of your blog post is usually your H1 tag. The important thing is that you can describe what the content is about.
Keep the length between 20 and 70 characters longer than that, and it will dilute the SEO influence it has. Be sure to check if there is only one H1 tag per page by looking at the source code of your site. While the presence of more than one H1 tag won't necessarily confuse search engines, it could significantly damage your SEO rankings. Be sure to use your target keyword in the first paragraph and in the rest of your post, that is, in the body, captions and captions of the images.
Use relevant keywords, or variations of them, in the most natural way possible; too many keywords could seriously damage your rankings, as well as your reputation. Page content is your opportunity to communicate value to Google and your site visitors; it's the heart of the page's SEO process. All other page SEO elements come from high-quality page content, so invest extensive resources to develop and optimize it. Now that you understand the different elements of page SEO, let's look at the steps to audit and improve your on-page SEO.
If you've been looking for a solution to organize and track the different SEO elements of the page, you're in luck. The HubSpot marketing team published an updated version of our integrated SEO template, an Excel document that allows you to coordinate pages and keywords and track changes in one place. The title tag appears in the search engine result, below the URL, but above the meta description. Title tags should be eye-catching, brand-related, and optimized for your keywords.
In theory, optimizing metadata is the most basic task. But in practice, creating title tags and meta descriptions is more of a nuanced art than hard science. Like title tags, H1 must be witty, engaging and full of keywords to attract your target audience to the main content. That said, H2 and H3 are usually where the real opportunity lies, as they are more likely to be neglected, outdated and not optimized, making them perfect targets for SEO optimization.
Behind the scenes, there are on-page SEO elements that help increase the visibility of your content in relevant search engine queries. .