Why are searches on a site like google different for different users?

The main reasons why users get varying results on Google are location, personalization, and algorithm variations. Google's goal is to provide the most accurate and relevant results for each individual user of the search engine, so the variations are fully intentional.

Google search

results are different on different computers. There are a lot of factors that affect the Google search results you see.

Google seeks to provide the best results to individual users. This means that they want and expect search results to be different from person to person, and that people searching in the same office may see different search results. That's why it's important to explain, at the beginning of every SEO project, how Google's mysterious search algorithm works and why Google shows different results to different users. Search engines make the Internet work by making its billions of web pages searchable.

However, no search engine is perfect, and the Internet is huge and growing every moment, so it makes sense to use more than one search engine to find unfamiliar sites. That way, the blind spots of a given engine won't become your own. If possible, Google will show a Google Maps result for the highest-rated search, allowing you to search your neighborhood for whatever you're looking for. According to this MOZ article, logging out of a Google Account and performing an incognito search seems to be the most effective way to depersonalize search results.

If you use Google when you sign in, your full search history will be saved and Google's autocomplete feature will offer you relevant previous searches. Behind the famous search engine, there are dozens of data centers around the world that work hard to process user queries and produce search results. But what if you're signed in to the same Google Account on all your devices? This creates an even larger map of user data for Google to work with, adjusting search parameters on all devices. Whenever you search for something on the Internet and you don't get an adequate result in the first two search queries you try, it's worth trying another search engine.

Google users who are logged in can also use the My Location feature to specify where in the world they are located, or choose to see the results for a specific location by adjusting the search options. Preference will always be given to search results relevant to your location, especially if the search is for something that varies from area to area, such as restaurants or hotels. Another way Google customizes your search results is with a tool called Google Personalization. This translates not only to the way in which Google classifies web pages according to different search terms, but also to the way in which Google adapts search results from one user to another.

Understanding this problem involves understanding Google itself and the ins and outs of its search algorithm. Basically, Google takes a top-down approach by examining your search habits as a whole and then focusing on patterns based on device, location, search method, and so on. Manually configured location data is stored in a cookie in the browser and retrieved the next time you perform a Google search. Therefore, by using private browsing mode (“incognito”), you minimize the “historical” factors that Google uses to display search results.

It gives Google the ability to review your previous 180 days of search history without signing in to your Google Account. .