One of Google's many claims to fame is that it has built its position as the search engine that conquers everything without advertising. Just a great product and word of mouth. If you hear enough about Google, it will be your default search engine. It doesn't give Bing much room to enter the market.
Google Ads allows businesses to reach anyone who uses Google to search for information, products and services online. Because of Google's market dominance and huge customer base, the search giant can send businesses an enormous amount of traffic every day, if those companies have the budget to do so. According to Google's DV360 site, DV360 offers a unique tool for planning campaigns, designing and managing creativity, organizing and applying audience data, searching for and buying inventory, and measuring and optimizing campaigns. Almost every time you see an ad on a company's landing page that appears as the first (or second or third) search result on Google, it's not just the result of good SEO, but it's likely that the company has a Google Ads campaign underway.
The way I see it, if someone doesn't use Google as a search engine, they've made the decision to activate don't use Google. Through Google Ads (formerly known as Google AdWords), you pay for a Google ad for your company to be shown to customers who search for relevant terms in Google Search and Maps. Analysts who are optimistic about Google's search business point out that this business has evolved over the years and will continue to do so, whether through voice and image searches or other innovations to make products reach the eyes of potential stakeholders. While searches and other properties account for most of Google's advertising revenue, its YouTube advertising business, which registered a year-on-year increase of almost 50% in the first quarter, is increasingly taking away more advertising money from traditional linear television.
It's true that, with most of the searches and the search engine advertising market stitched together, Google's main search service needs little promotion. Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads. The problem, he argues, is that Google hasn't really been as successful outside of its core search capability. Once you optimize your Google Ads campaigns, you can get a high return on investment, something that may not be possible with other marketing strategies.
Some of the valuable data that Google Ads allows you to gather about your customers includes the keywords they use to find your website, their location, the devices they use, and the times and days they search.